Data is the backbone of every Trend Management process
This includes
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Continuous scanning of information & scouting for Trends, topics and Indicators
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Strategy development
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Monthly trend reports
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Scenario building
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Monitoring and updating of topics
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General support for foresight related questions
Stories from 2050 Case Study

Starting point
Scenarios are becoming more relevant to strategic planning to explore a variety of future pathways and connect them with existing insights and weak signals. However, the process is often biased by current assumptions, attitudes, and knowledge gaps, which can lead to unwanted lock-in effects and narrow-minded views of possible future developments. New creative and interdisciplinary methods such as story writing or reflective future thinking are used to continuously question existing beliefs and explore new ways beyond linear thinking.
Result and Value
Methods such as story writing strengthen reflective skills and enable the identification of strategic weaknesses early.
Our approach
- Challenge existing assumptions, outcomes, and scenarios focused on a topic, among others, that could provide a new foundation for future communication and participative activities.
- Conduct horizon scanning beyond existing resources to identify wildcards and breakthrough factors and events.
- Using social media analysis for data mining.
- Using input from the initial research to generate the scope for each Futures Room.
- Involving expert and non-expert communities (such as science fiction writers, youth and sustainability networks) in researching various future projections/signposts and storylines.
- Involving professional writers to complete the stories.
- Creating multiple stories that encourage reflection on the topic.
- Create an interactive (online) Futures Map that includes all workshop outcomes leading to the final stories, as well as the corresponding pathways leading to each story.
- Making the Futures Map and stories available to the public.
Interested in exploring scenarios with us?
We are looking forward to hearing from you and discussing ideas.