Trend Management

Trend Management

With the FSC, the amount of coordination and programs needed to manage trends and signals are reduced to a single software solution. Through a holistic aggregation of internal information, external expert knowledge and data-driven insights, every unit can collectively contribute to the assessment of relevant trends and their developments. Choose between various types of visualizations and export insights as ready-to-use-reports by a click of a button.

Our Trend management Loop

  • 1
    Focal issue
    Define the area of focus.
  • 2
    Signals
    Scan data bases and knowledge.
  • 3
    Patterns
    Aggregate signals to patterns.
  • 4
    Trends
    Define trends with impacts.
  • 5
    Cluster
    Analyze clusters and related trends.
  • 6
    Evaluate
    Rate and assess trends with experts.
  • 7
    Monitoring
    Observe and assess developments.
  • 8
    Transfer
    Results and strategic implications.

What is Trend management?

Trend management is based on a process-driven approach and monitoring that enables organisations to recognise relevant technological and social trends as early as possible and integrate them into their processes. Organisations implementing trend management have better trend knowledge that enables them to continuously identify changes to trends, to evaluate the resulting opportunities and risks of these and to derive specific recommendations to keep on top of their strategic orientation, as well as their operations and market environment. A trend radar that enables the continuous recording, analysis and systematic integration into the organisation's processes allows you to keep on top of potentials and risks at all levels of the business. Our world is becoming increasingly complex and unpredictable with enormous changes sweeping through society, technology, and markets.

Over the past decade, analysing trends has developed into a common practice to better anticipate future developments and impacts. It is important to recognise, understand and use them in time. Trend management is a systematic approach to the analysis and monitoring of important developments that enables organisations to recognise relevant technological and social trends as early as possible and to capitalise on new opportunities early. The direction and impacts of trends can change quickly, making it increasingly difficult to obtain a reliable picture of the future. A systematic approach to trend management that is integrated into your organisation’s processes allows you to discern the signs of the times early and to uncover opportunities and risks relevant to the environment you operate in.

Systematic trend management

However, the reliability and continuity of trends is beginning to shake as insights about megatrends and new technologies need to be adapted to the different environments in which they unfold. The direction and impacts of trends can change quickly, making it increasingly difficult to obtain a reliable picture of the future. The direction and impact of trends can change rapidly, with different effects on markets, culture, socio-economic developments and political systems, as well as media resonance. A systematic approach to trend management that is integrated into your organisation’s processes allows you to discern the signs of the times early and to uncover opportunities relevant to your unique context.

Trendradar

The implementation of the trend management module will enable your organisation to develop a comprehensive trend radar keeping in line with current signs of the time. It is essential to implement trend knowledge within an organisation’s existing processes in order to create suitable corporate strategies, to react to relevant trends continuously and effectively and to identify specific opportunities and risks that can be integrated into the corporate strategy. This benefits customers and companies equally - the quicker a company can adapt to changing circumstances dictates how sustainable a company is set up to be.

The Foresight Strategy Cockpit Trend Management Module

The foresight strategy cockpit trend management module The Foresight Strategy Cockpit (FSC) Trend Management Module combines all aspects of our approach in a web-based analysis support system. The cockpit enables users to integrate and share their knowledge, to evaluate and discern patterns of new developments, and to form new insights. In addition, the FSC includes an indicator and trend database and provides access to media analyses that allow you to monitor trend developments in real time. In this way, the introduction of the trend management module tailored to your processes enables the delivery of a comprehensive trend radar that brings all relevant aspects to light.
THE IDEA: DATA AND PEOPLE DRIVEN

THE IDEA: DATA AND PEOPLE DRIVEN

We believe that the core of each trend management process is the interaction between people and data. In today’s organizations, a diverse expertise is essential to finding new signals and combining future impacts with strategic implications. However, the term expert has often been too narrowly defined. For holistic trend management, every individual unit of an organization has insights to share and more importantly data to back them up with. Instead of working in data silos, data and expertise have to be shared and systematically aggregated. Thus, we have developed a software and data-driven concept - the trend management Loop, with places the Foresight Strategy Cockpit front and center.

COLLABORATIVE TREND MANAGEMENT

With the FSC, the amount of coordination and programs needed to manage trends and signals are reduced to one. Through a holistic aggregation of internal information, external expert knowledge and data-driven insights, every unit can collectively contribute to the assessment of relevant trends and their developments. All insights created can be exported as ready-to-use reports just by the click of a button.

COLLABORATIVE TREND MANAGEMENT
Trend radar

Trend radar

Our Trend Radar is a powerful and highly customizable form of visualization where each trend is ordered in relation to a central criterion such as time frame, impact or uncertainty. Using the time axis below the radar, trends over time can be easily monitored.

DATA-DRIVEN SCOUTING & MONITORING

Besides people-driven knowledge, data is the backbone of each trend management process. The FSC gives access to indicators and media analysis to monitor country-specific trends in real-time. With our data-driven environmental scanning, new signals or market developments can be detected via our own Browser Add-On integrated in the FSC.

DATA-DRIVEN SCOUTING & MONITORING
Our values in short

Our values in short

  • Collaborative Trend Management
  • Trend-Monitoring in real-time
  • Browser Add-on and App for faster integration of relevant pieces of information
  • Automated Reporting functions for fast communication
  • Fully supported and trained by our Foresight experts

FSC Modules

FSC Modules

Through strategic foresight methods such as Trend Management and Scenario Construction, we can reduce the complexity and uncertainty of a rapidly changing globalized world.

Fact Sheet

  • All-in-one Foresight platform for unlimited users
  • Modular and web-based system
  • Combines qualitative and quantitative data
  • Various data visualizations
  • Real-time data and expert integration
  • Online team collaboration
  • State-of-the-art technology and security standards
  • Supports teams of futurists and scouts for future knowledge aggregation

Overview of all Methods

You can download a complete list of our methods here.
  • Reduce the amount of coordination and programs needed to manage trends and signals to a single software solution. Through a holistic aggregation of internal information, external expert knowledge and data-driven insights, every unit can collectively contribute to the assessment of relevant trends and their developments.
  • Collaboratively discuss and rate ideas and other insights. New ideas can be easily created, edited and updated and if necessary, external knowledge can be included through survey methods.
  • Monitor the stability and development of risks in VUCA environments and detect triggers and preventers for future crises.
  • Establish and maintain a sustainable and efficient scenario management by including, linking and analysing all your organizational knowledge resources.
  • Develop agile and future robust strategies and test them in different scenarios in order to be able to react quickly and appropriately to environmental changes.
  • Rate, discuss and explore feedback in real-time: Our web-based Real-Time Delphi (RTD) is an established method from Future Studies which combines quantitative and qualitative expert data to gain new insights.
  • Assign your technological know-how to business and market requirements, develop technology strategies and create tailor-made technology portfolios.

Zusammenfassung

Analysing trends has become the norm when it comes to anticipating and preparing for the future. In today's world, understanding trends can make the difference between success and failure for companies – it’s vital to recognise potential risks and opportunities a trend can bring about early.

Keeping abreast of the times is vital for the ability to assess ongoing developments as accurately as possible. This is no easy task however: We need to acknowledge that established procedures to keep up with the change of important developments are becoming increasingly unreliable. As the pace of change accelerates stability and continuity are slowly turning into concepts of the past and challenge our ability to recognise changes early.

This is largely due to the fact that new megatrends and technological developments emerge in a plethora of domains. At the same time the impacts and complexities of factors shaping these developments are increasing which poses a challenge to our ability to anticipate changes.

As we learn about these developments, we must be prepared to adapt to a continuously changing environment in which they unfold. Yesterday’s reliable insight can quickly turn into tomorrow’s risk factor. It is thus increasingly difficult for organisations to clearly discern a trend’s potential risks and benefits in advance. Previously established methods have reached their limits to obtain a reliable picture of the future.

To provide organisations with a tool to better deal with these challenges we have developed our trend management module: This enables you to record and analyse trends, to enrich them with internal information, external expert knowledge and data-driven insights, and to perform a continuous monitoring and strategic integration of the results into your organisation’s processes.

The FORESIGHT STRATEGY COCKPIT (FSC) provides a platform to systematically analyse trends and the potential risks and opportunities they might pose at all levels of the organisation. The FSC can easily be integrated with your organisation’s existing processes reducing coordination efforts and enabling your organisation to successfully conduct future-oriented trend management.


Speak to our experts to learn more about how trend management can be applied to your context.

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Frequently asked questions and answers

Trend management is a systematic approach to the analysis and monitoring of important developments that enables organisations to recognise relevant technological and social trends as early as possible and to capitalise on new opportunities promptly.

The direction and impacts of trends can change quickly, making it increasingly difficult to obtain a reliable picture of the future. A systematic approach to trend management that is integrated into your organisation’s processes allows you to discern the signs of the times early and to uncover opportunities relevant to your unique context.

The implementation of trend management processes allows for a holistic consolidation of internal information, external expert knowledge and data-driven insights in your organisation. This provides the basis for an ongoing assessment and monitoring of relevant trends and their development that can be incorporated into daily business practices. At the heart of ongoing trend management activities therefore lies the goal to identify, evaluate and exploit business opportunities.

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Selection of References
  • AIRBUS
  • European Environment Agency - European Union
  • Techniker Krankenkasse
  • European Commission
  • Bundesministerium für Digitalisierung und Wirtschaftsstandort
  • Melde- und Analysestelle Informationssicherung MELANI
  • NATO – North Atlantic Treaty Organization
  • Bundesministerium für Landesverteidigung
  • Kuratorium Sicheres Österreich
  • SOS-Kinderdorf
  • smart parking in Dubai - Roads and Transport Authority
  • AIT Austrian Institute of Technology