Trend Management

Trend Management

With the FSC, the amount of coordination and programs needed to manage trends and signals are reduced to a single software solution. Through a holistic aggregation of internal information, external expert knowledge and data-driven insights, every unit can collectively contribute to the assessment of relevant trends and their developments. Choose between various types of visualizations and export insights as ready-to-use-reports by a click of a button.

Our Trend management Loop

  • 1
    Focal issue
    Define the area of focus.
  • 2
    Signals
    Scan data bases and knowledge.
  • 3
    Patterns
    Aggregate signals to patterns.
  • 4
    Trends
    Define trends with impacts.
  • 5
    Cluster
    Analyze clusters and related trends.
  • 6
    Evaluate
    Rate and assess trends with experts.
  • 7
    Monitoring
    Observe and assess developments.
  • 8
    Transfer
    Results and strategic implications.

What is Trend management?

Our world is becoming more complex and volatile than ever before with vast changes in society, technology and markets alike. Trends have become a symbol for this and, over the last few decades, it has become common practice to use them to understand future developments and impacts. However, the stabilizing and continuous nature of trends is starting to crumble as insights about megatrends and new technologies have to be adapted to the specific deterministic of the environment in which they unfold. The direction and implications of trends can change rapidly, while considering different markets, cultures and political systems as well as their resonance in media.

The Foresight Strategy Cockpit Trend management module

The Foresight Strategy Cockpit Trend Module combines all aspects of our approach in a web-based analysis support system. The Cockpit allows all users to integrate and share their knowledge, evaluate developments and create patterns by linking insights together. Furthermore, the Foresight Strategy Cockpit (FSC) entails an indicator and trend database as well as access to media analysis to monitor developments in real-time.
THE IDEA: DATA AND PEOPLE DRIVEN
THE IDEA: DATA AND PEOPLE DRIVEN
We believe that the core of each trend management process is the interaction between people and data. In today’s organizations, a diverse expertise is essential to finding new signals and combining future impacts with strategic implications. However, the term expert has often been too narrowly defined. For holistic trend management, every individual unit of an organization has insights to share and more importantly data to back them up with. Instead of working in data silos, data and expertise have to be shared and systematically aggregated. Thus, we have developed a software and data-driven concept - the trend management Loop, with places the Foresight Strategy Cockpit front and center.

Trend radar

Our Trend Radar is a powerful and highly customizable form of visualization where each trend is ordered in relation to a central criterion such as time frame, impact or uncertainty. Using the time axis below the radar, trends over time can be easily monitored.
COLLABORATIVE TREND MANAGEMENT

COLLABORATIVE TREND MANAGEMENT

With the FSC, the amount of coordination and programs needed to manage trends and signals are reduced to one. Through a holistic aggregation of internal information, external expert knowledge and data-driven insights, every unit can collectively contribute to the assessment of relevant trends and their developments. All insights created can be exported as ready-to-use reports just by the click of a button.

DATA-DRIVEN SCOUTING & MONITORING

Besides people-driven knowledge, data is the backbone of each trend management process. The FSC gives access to indicators and media analysis to monitor country-specific trends in real-time. With our data-driven environmental scanning, new signals or market developments can be detected via our own Browser Add-On integrated in the FSC.
DATA-DRIVEN SCOUTING & MONITORING
Our values in short

Our values in short

  • Collaborative Trend Management
  • Trend-Monitoring in real-time
  • Browser Add-on and App for faster integration of relevant pieces of information
  • Automated Reporting functions for fast communication
  • Fully supported and trained by our Foresight experts
FSC Modules
Through strategic foresight methods such as Trend Management and Scenario Construction, we can reduce the complexity and uncertainty of a rapidly changing globalized world.

Fact Sheet

  • All-in-one Foresight platform for unlimited users
  • Modular and web-based system
  • Combines qualitative and quantitative data
  • Various data visualizations
  • Real-time data and expert integration
  • Online team collaboration
  • State-of-the-art technology and security standards
  • Supports teams of futurists and scouts for future knowledge aggregation

Overview of all Methods

You can download a complete list of our methods here.
  • Reduce the amount of coordination and programs needed to manage trends and signals to a single software solution. Through a holistic aggregation of internal information, external expert knowledge and data-driven insights, every unit can collectively contribute to the assessment of relevant trends and their developments.
  • Collaboratively discuss and rate ideas and other insights. New ideas can be easily created, edited and updated and if necessary, external knowledge can be included through survey methods.
  • Monitor the stability and development of risks in VUCA environments and detect triggers and preventers for future crises.
  • Establish and maintain a sustainable and efficient scenario management by including, linking and analysing all your organizational knowledge resources.
  • Develop agile and future robust strategies and test them in different scenarios in order to be able to react quickly and appropriately to environmental changes.
  • Rate, discuss and explore feedback in real-time: Our web-based Real-Time Delphi (RTD) is an established method from Future Studies which combines quantitative and qualitative expert data to gain new insights.
  • Assign your technological know-how to business and market requirements, develop technology strategies and create tailor-made technology portfolios.
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