Strategy Management

Strategy Management

A strategy is a plan that includes a set of actionable measures designed to bring about a desired outcome or mitigate the effects of unfavourable developments in the future. A strategy is selected in order to achieve a long-term goal.

Our strategy management process

  • 1
    Define goals and scenarios
    Define your goals with the Goal-Assessment method and develop appropriate scenarios.
  • 2
    Deriving fields of action and options for action
    Derive suitable fields of action and their options.
  • 3
    Create strategies
    Create and discuss different strategies in a team.
  • 4
    Evaluate the strategies
    Collaboratively evaluate the possible strategies against the objectives and scenarios at different time intervals.
  • 5
    Decide
    Use different methods to decide which strategy is the best at what time.
  • 6
    REPORTING
    Export, share and publish the results with one click.

What is strategy management?

Is your strategy flexible enough for future challenges?​ We cannot predict the future, even with the best foresight methods. However, we can help you to make your strategies so agile that you can deal with changes and react quickly.

This is particularly relevant in VUCA environments (Volatile, Uncertain, Complex and Ambiguous) in which disruptions announce themselves with signals that are difficult or impossible to detect, but which have massive and unexpected effects due to systemic networking. By thinking about possible versions of the future today, you can recognize the course of the future early on.

The foresight strategy cockpit strategy management module

Our Strategy Module combines all aspects of our approach in a web-based analysis support system. The Foresight Strategy Cockpit (FSC) allows all users to integrate and share their knowledge and evaluate strategies and decision possibilities. Strategies can be seamlessly linked with other insights. Furthermore, the module entails a range of established workshop methods, i.e. Backcasting, Visioning or Futures Workbench.
The idea: combining strategies with scenarios

The idea: combining strategies with scenarios

A strategy is a plan including a set of action measures designed to bring about a desired future or to prevent an unpleasant future from becoming a reality. A strategy is selected to achieve a long-term or overall aim. Our Strategy Management module offers various methods to develop and stress-test your strategy. Therefore, it matches new or existing strategies with developed scenarios to test the future robustness of each strategy. ​For this purpose, new or existing strategies are compared with developed scenarios or goals and put into a temporal context. This allows you to deduce at which point in time which strategy is the most effective and when a strategy change must be initiated.

Define multiple strategies at once

In our Strategy Definition method, users can create a set of action fields – areas in which their own organization operates – each including attachments, tags and links to other entity types. Within an action field, several action options are created, to differentiate between all possible tactical measures. By combining action options of different action fields, strategies are formed in a systematic and transparent way.

Define multiple strategies at once
Test your strategies in different scenarios

Test your strategies in different scenarios

Instead of relying on the future success of your strategy, evaluating the performance of your strategy in different possible scenarios is more promising. Let your teammates rate different strategy-scenario-combinations and finally find out the overall fragility and robustness of your strategies. Then start with the implementation of the strategies.

Further features

  • Strategy Definition
  • Strategy Evaluation
  • Decision Matrix
  • Link strategies with scenarios, trends, ideas, factors and risks
  • Manage, describe and edit strategies

Our values in short

  • Holistic Strategy Management
  • Recognize opportunities and risks to adapt your strategy​
  • Browser Add-on and App for faster integration of relevant pieces of information
  • Automated Reporting functions for fast communication
  • Fully supported and trained by our Foresight experts
FSC Modules

FSC Modules

Through strategic foresight methods such as Trend Management and Scenario Construction, we can reduce the complexity and uncertainty of a rapidly changing globalized world.

Fact Sheet

  • All-in-one Foresight platform for unlimited users
  • Modular and web-based system
  • Combines qualitative and quantitative data
  • Various data visualizations
  • Real-time data and expert integration
  • Online team collaboration
  • State-of-the-art technology and security standards
  • Supports teams of futurists and scouts for future knowledge aggregation

Overview of all Methods

You can download a complete list of our methods here.
  • Reduce the amount of coordination and programs needed to manage trends and signals to a single software solution. Through a holistic aggregation of internal information, external expert knowledge and data-driven insights, every unit can collectively contribute to the assessment of relevant trends and their developments.
  • Collaboratively discuss and rate ideas and other insights. New ideas can be easily created, edited and updated and if necessary, external knowledge can be included through survey methods.
  • Monitor the stability and development of risks in VUCA environments and detect triggers and preventers for future crises.
  • Establish and maintain a sustainable and efficient scenario management by including, linking and analysing all your organizational knowledge resources.
  • Develop agile and future robust strategies and test them in different scenarios in order to be able to react quickly and appropriately to environmental changes.
  • Rate, discuss and explore feedback in real-time: Our web-based Real-Time Delphi (RTD) is an established method from Future Studies which combines quantitative and qualitative expert data to gain new insights.
  • Assign your technological know-how to business and market requirements, develop technology strategies and create tailor-made technology portfolios.

Summary

Strategy management is the link between strategy, operations, and implementation planning. Every strategy follows a concrete goal - but companies are confronted with constantly and ever faster changing environments, posing increasingly higher demands on management and corporate strategy.

The more effectively you integrate the different levels and processes of the company into a holistic strategy prioritising long-term objectives, the better equipped they are for unexpected developments and changes. The management of these objectives must be part of the operational processes in the company as external and uncontrollable conditions are subject to change and difficult to predict.

Why one strategy isn’t enough?

Ensuring versatility when it comes to strategy formulation is vital to enable flexibility to react to a range of different scenarios an organisation may be faced with in the future. This allows managers to better react to changes and implement necessary strategic measures quicky. Different strategic objectives require different strategies for different scenarios: The more scenarios you can prepare for, the more robust your strategy management will be in times of disruption.

The market and competitor environment are characterised by an increased pace of disruption which means requirements and expectations are constantly changing – this is added to by exponential forces driving technological innovations and creating a challenging environment for the strategic management of any organisation.

The strategic significance, impact and potential of these developments must be continuously re-evaluated and reflected in a multifaceted corporate strategy. This is particularly relevant in VUCA (Volatile, Uncertain, Complex and Ambiguous) environments. These environments are often shaped by technological developments and innovations that are embedded in bigger systems resulting in a potential for wide-reaching and unexpected impacts.

Such drastic changes might disrupt or have a destructive effect on established business models. Making matters worse these changes are often impossible to anticipate and therefore require adaptive competencies in an organisation’s strategy management. The key to adaptability is to visualise a wide array different futures today in order to identify areas that can be actively shaped to use change for your own success.

The strategy management module has been designed to help you turn scenarios into success factors. Designing versatile and suitable strategic processes that are easily accessible will allow you to implement necessary measures all the more quickly.

In addition, our module enables you to adopt a cooperative approach to strategy evaluation at all levels of the company - assess possible strategies against different goals and scenarios for short-, mid-, and long-term horizons. Applying diversification techniques to your strategy creates a more future-proof approach and a potential to discover new opportunities that are easy overlooked in more one-dimensional strategies.

STRATEGY MANAGEMENT MODULE FOR HOLISTIC PROCESSES

Our strategy module within the Foresight Strategy Cockpit (FSC) facilitates the implementation of a multifaceted corporate strategy integrating all levels of your organisation. The FSC provides you with the right tool to do this digitally and efficiently allowing you to configure the different modules in line with your unique processes. The ability to be agile in a constantly changing market environment is a key success factor over the long term.

DIFFERENT SCENARIOS – ADAPTABLE STRATEGIES

The analysis of relevant factors that play a role for future developments should be integrated in a holistic and strategic management approach. This covers the evaluation of the current state of the company with regard to industry and market environment, as well as the corporate, vision, mission and policies. In addition, the strategic objectives should be viewed in interaction with anticipated technological developments that may have an impact on internal and external elements of your organisation. Formulating appropriate strategies that can account for a range of alternative future scenarios is vital for long-term planning. The results of these strategic analyses can be easily accessed through real-time reporting – allowing you to act to achieve your strategic objectives in a targeted and effective manner.


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Häufige Fragen und Antworten

A strategy is a structured plan that contains a series of actions to achieve a desired outcome. A holistic approach to strategy management that includes elements to mitigate adverse consequences of possible future developments also minimises risks. Integrating aspects that allows for the capitalisation of opportunities as well as risk mitigation creates strategies that are suitable to achieve long-term objectives whilst also dealing with ever-increasing challenges effectively.

A strategic analysis of all factors relevant for future developments enable an organisation to develop specific goal-oriented measures that should guide decision-making at all levels and be continuously adjusted as needed. Establishing a holistic strategy management requires systemic understanding of an organisation. Being guided by high-level objectives facilitates consistent decision-making at all levels of the organisation. Regularly evaluating the most suitable strategies against a variety of different future scenarios can become a key factor for the success of your organisation.

A strategic analysis of all factors relevant for future developments enable an organisation to develop specific goal-oriented measures that should guide decision-making at all levels and be continuously adjusted as needed. Establishing holistic strategy management requires systemic understanding of an organisation. Being guided by high-level objectives facilitates consistent decision-making at all levels of the organisation. Regularly evaluating the most suitable strategies against a variety of different future scenarios can become a key factor for the success of your organisation.

The greater the challenges an organisation faces when it comes to new developments and technological innovations - the more flexible your corporate strategy must be. An approach to strategy management that accounts for different scenarios can turn challenges into opportunities and can be the key when it comes to achieving your organisation’s objectives. Strategy management goes beyond following a rigid corporate strategy as it builds on continuous re-evaluation of the status quo allowing you to anticipate challenges early, react quickly, and reduce risks. Preparing for a range of different scenarios increases the likelihood to be able to use future developments to capitalise on opportunities.

The management of an organisation not only requires the day-to-day operative business but also long-term planning and risk management activities to ensure strategic objectives can be met. Companies are confronted with constantly changing environments, posing increasingly higher demands on management and corporate strategy. These environments are often shaped by technological developments and innovations that need to be managed to reduce a company’s risk exposure and to ensure success in the long term. Therefore, it is necessary to design measures that form different strategies for a variety of scenarios, which are difficult to predict. This is not about formulating a single corporate strategy, but rather a set of different strategies that should be integrated in a holistic risk and strategy management. In this way, an increased need for risk minimisation in the face of quickly changing developments can be integrated with day-to-day operational decision-making.

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Selection of References
  • AIRBUS
  • European Environment Agency - European Union
  • Techniker Krankenkasse
  • European Commission
  • Bundesministerium für Digitalisierung und Wirtschaftsstandort
  • Melde- und Analysestelle Informationssicherung MELANI
  • NATO – North Atlantic Treaty Organization
  • Bundesministerium für Landesverteidigung
  • Kuratorium Sicheres Österreich
  • SOS-Kinderdorf
  • smart parking in Dubai - Roads and Transport Authority
  • AIT Austrian Institute of Technology